Publication
Wesleyan College Domestic Viewbook Fall 2024
A seasonal storytelling piece that introduces prospective students to campus life, academics, and belonging.
Project Overview
The 2024–2025 Domestic Viewbook served as Wesleyan College’s primary admissions piece for the year, targeted at prospective students across the U.S. The 24-page publication blended candid photography, inviting copy, and thoughtful design to deliver a warm, informative introduction to life at Wesleyan. This project aimed to reflect the character and authenticity of the student experience while positioning Wesleyan as a compelling choice for college-bound young women.
Client
Wesleyan College
Role
Lead Designer,
Layout & Print Production
Tools
Illustrator, InDesign, Photoshop
Launch Date
Fall 2024
Introducing Wesleyan
I opened the viewbook with a welcoming tone and immersive photography to set the scene. These first pages were designed to guide the reader from curiosity to connection — creating a memorable first impression through thoughtful pacing and clean composition.
Approach
I let story and visuals take the lead, giving space for strong headlines and image-forward design to set the emotional tone.
Purpose
To quickly establish a connection with the reader and help them begin to picture themselves at Wesleyan.
The student experience
These sections focused on student life — the energy, tradition, and joy that define the Wesleyan experience. I pulled in candid photography and layered design elements to show the fullness of campus life beyond the classroom.
Approach
I built colorful modular layouts that reflect the layered and dynamic nature of college life. I intentionally used movement, variation, and bright accents to keep things visually engaging.
Purpose
To highlight the human side of college — the friendships, memories, and moments that make Wesleyan feel like home.
Academics in Focus
From degree programs to mentorship and hands-on learning, this section aimed to make Wesleyan’s academic strengths feel clear and approachable. It was important that the content remain informative without overwhelming the reader.
Approach
I used structured grids and icon-supported layouts to organize information and make it scannable. The tone of the copy was straightforward and supportive, offering clarity without sacrificing depth.
Purpose
To build trust in Wesleyan’s academic offerings and help prospective students see how their goals could align with what the institution offers.
from tradition to action
Toward the end of the viewbook, I brought in more of Wesleyan’s history and identity — connecting the school’s legacy as a women’s college to its modern mission. This set the stage for actionable next steps.
Approach
I balanced contemporary layouts with heritage-focused elements, including quotes and archival imagery. The design intentionally blended past and present to emphasize Wesleyan’s continuity of purpose.
Purpose
To reinforce the values of the institution and guide prospective students toward applying or visiting.
Crafting First Impressions
As the college’s primary admissions piece, this viewbook plays a big role in shaping how students feel about Wesleyan. I approached the 2024 edition with warmth, clarity, and intentionality — making sure that from the very first page, it felt human, helpful, and hopeful.
