Print & Promotion
Event & Promo Collateral Collateral
A campaign rooted in power, presence, and purpose.
Project Overview
From athletic name badges to admissions event tickets and recruitment handouts, this category showcases the smaller, high-touch pieces that make an impression. Designed to be passed out, pinned up, or carried away, these print materials blend Wesleyan’s brand voice with clarity, functionality, and a spark of personality.
Client
Wesleyan College
Role
Creative Direction,
Graphic Design,
Print Design
Tools
Illustrator, InDesign, Photoshop
Launch Date
April 2025
Fly-In Program Flyer
This flyer was developed to promote a campus visit program for prospective students. Though the event was eventually canceled, the piece still reflects a thoughtful approach to student recruitment materials.
Approach
I designed the layout to feel welcoming, clear, and aspirational—balancing white space and accessible type hierarchy with branded visuals.
Purpose
To generate interest and sign-ups for an immersive on-campus experience, making the idea of visiting Wesleyan feel exciting and attainable.
Wolfhead Travel Handout
These dual-purpose handouts were created as take-home materials at recruitment fairs and college visits, designed for quick-hit information delivery about Wesleyan’s undergrad and graduate offerings.
Approach
I designed a clean, two-sided layout for clarity and retention. Each side leverages the college’s identity system with icons, punchy headers, and strong branding.
Purpose
To provide high-visibility information that students could tuck into a bag or folder and easily refer back to later—helping Wesleyan stand out in busy, fast-paced recruitment environments.
Athletics Camp ID Badge + Social Graphic
For a prospective student athletic camp, each attendee received a personalized badge—designed to be worn during the event and kept as a branded memento. A matching social graphic was created to promote the event online.
Approach
I created a design that was bold, team-forward, and functional. The layout included a writable name area while using brand colors and the Wolves identity for high visual recall.
Purpose
To help students feel like part of something memorable, while reinforcing brand exposure through both physical and digital touchpoints.
Preview & Admitted Student Day Tickets
These custom tickets were handed out during student preview and admissions events. With perforated tear-off coupons, they doubled as functional vouchers and take-home mementos.
Approach
I created a mini system of layouts using large “admit one” type and colorful brand accent bars. Each ticket followed the same typographic rhythm to stay cohesive across events.
Purpose
To inject a bit of surprise and delight into otherwise formal events—while also functioning as practical meal vouchers, bookstore coupons, and prize entries.
Designing for the moment
These pieces may be small, but they live in big moments—where students are making decisions, forming first impressions, or carrying a little bit of Wesleyan away with them. My goal with each of these was to design something functional, fast, and meaningful.